price elasicity Flashcards
1
Q
1
A
if there are increased substitutes
2
Q
2
A
become more price elastic
3
Q
3
A
Customers less loyal to the brand
4
Q
4
A
If they increase prices there will be a significant fall in demand
5
Q
5
A
Pressure to keep prices low
6
Q
6
A
Leading to reduced revenue
7
Q
7
A
Leading to reduced gross profit
8
Q
8
A
Leading to reduced operating profit
9
Q
9
A
Leading to reduced retained profit
10
Q
10
A
Leading to reduced total equity
