Marketing, Distribution And Retail

Question 1

Outline the process of electronic point of sale

Answer 1

1) Each product is identified using its unique barcode
2) Barcode passed over a scanner
3) Transmits product code number to an in-store computer, where it is displayed electronically
4) In-store computer deducts item from the stock list, re-ordered when stock is low

Question 2

What does EPOS provide manufacturers with?

Answer 2

• Full and immediate account of financial transactions
• Accurate info for identifying consumer buying trends
• Full and responsive stock control system
• Ensures sufficient stock is available to meet customer demands without over-stocking

Question 3

Give 4 advantages to the manufacturers and retailers of internet sales and marketing

Answer 3

• Worldwide reach and access to new markets
• Increased global company profile
• Faster processing of orders and delivery
• Detailed knowledge of user preference

Question 4

Give 4 advantages to the consumer of internet sales and marketing

Answer 4

• Access to wide range of products and services
• Availability of product info
• Online discounts and savings
• Convenience of shopping at home

Question 5

Give 4 disadvantages to the manufacturers, retailers and the consumer of internet sales and marketing

Answer 5

• Security concerns regarding input of bank details
• Personal info can be shared between companies without consent
• Slow internet causes difficulties accessing info
• Spread of junk mail and threat of viruses