Electronic Information Handling Flashcards
1
Q
What is market analysis?
A
An investigation of a market that is used by a company when planning future activities
2
Q
Outline the basic process of market analysis
A
- Data collected through questionnaire
- Specialist software processes data
- Data sorted so company can interpret the results
- Decisions are taken about how to best satisfy the needs of the intended customers
3
Q
Why is market analysis important?
A
Ensures that the new product attains a competitive edge over competitors
4
Q
What is a specification?
A
Factors that need to be taken into account when developing the product e.g. form, function and user requirements
5
Q
Name the 2 types of specification
A
Design and manufacturing
6
Q
Outline the design specification
A
Sets the parameters of what is to be designed, the results of market research
7
Q
Outline the manufacturing specification
A
Could be the working, or scale drawings, of a product that contains all the info required to manufacture the product
