marketing data

Question 1

two types of marketing research?

Answer 1

qualitative and quantitative

Question 2

what can qualitative and quantitative research give?

Answer 2

business data to support, inform and justify business decisions.

Question 3

what does qualitative research generally collect information on?

Answer 3

information about opinions and views RATHER THAN things that can be quantified (put into numbers).
e.g research into whether customers think the customer service at Waitrose is good IS qualitative research.

Question 4

what does quantitative research generally collect information on ?

Answer 4

it collects factual information on things that can be quantified (put into numbers) and recorded easily.

Question 5

whats marketing data?

Answer 5

data collected from online advertising to show the amount of people that have clicked on their advertisements and how many actually purchased the product.

Question 6

why do business also do surveys and questionnaires with customers?

Answer 6

to try and collect data on their preferences as well as feedback on the product.