Marketing Curriculum Flashcards by Matthew Werkman

Q

General Curriculum

A

MKT 351 (Consumer Behavior)
MKT 352 (Marketing Research)
MKT 451 (Marketing Strategy)
3 MKT Major Electives

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Q

Distribution and Logistics Emphasis

A

MKT 351 (Consumer Behavior) > SWS Options
MKT 352 (Marketing Research)
MKT 451 (Marketing Strategy) > SWS options
MKT 354 (Distribution Institutions and Logistics)
MKT 355 (International Logistics)
MKT 457 (Logistics and Transportation)

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Q

Professional Sales Emphasis

A

MKT 351 (Consumer Behavior) > SWS options
MKT 352 (Marketing Research)
MKT 353 (Marketing Negotiations)
MKT 356 (Professional Selling) > prerequisite to MKT 456
MKT 456 (Sales Management)
MKT 451 (Marketing Strategy) > SWS options

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