Marketing Costs

Question 1

What are the 3 marketing costs?

Answer 1

-labour
-design and producing of bottles and labels
-marketing campaign

Question 2

What are the labour costs for marketing?

Answer 2

-larger producers- own in house marketing
-smaller producers- external marketing company
-producer may be member of industry association (consorzio, Italy, VDP, Germany)
-or member or general trade body (wines of Australia/ S Africa
= market members wine collectively, funded by levy paid by members- usually on value of their sales, will need to be reflected in final cost of wine

Question 3

What are the marketing campaign costs?

Answer 3

-advertising and promotional materials, eg samples
-price promotions