Grape Growing/WM/Transportation/Importation Costs Flashcards

1
Q

What are capital costs?

A

-money invested in a business to generate income
-acquiring, improving, maintaining long term assets eg land, buildings, equipment

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2
Q

What are operational costs?

A

day to day costs- producing and packaging

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3
Q

What is often the first cost for a prospective producer? (VY establishment)

A

-buying/renting the land

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4
Q

Why does the price of land vary?

A

-potential to produce high quality fruit
-name of appellation, eg Napa Valley vs Central Valley
-scarcity of land- land in prestigious regions eg Champagne rarely come up, when they do= highest bidder
-GIs- limited are of land

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5
Q

Once the land has been purchased, there are considerable costs that will need to be incurred before the vineyard can become operational. Give examples

A
  1. Surveying land- suitable for viticulture and deciding which grapes most suitable. eg satellite imaging and taking soil samples
  2. Site clearance- removing vegetation/rocks
  3. Building access roads into vy and between vy plots
  4. Buying and planting vines
  5. Drainage channels and pipework
  6. Irrigation- boreholes, reservois, laying pipes etc
  7. Protection against weather hazards
  8. Protection against pests
  9. Buying machinery and equipment
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6
Q

Capital costs are high, and not helped by the fact that…

A

Vines take 3 years for production

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7
Q

How can producers get access to funds for capital costs?

A

-loans- but interest and capital repayments
-investors= but share in profit and management of business
-some countries- gov encouraging establishment of vy- offer subsidies

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8
Q

Why does the amount of labour vary?

A

-size, topography
-eg. more labour needed in steep Mosel (no mechanisation) than flat Central Valley
-organic/bio- more labour intensive- additional procedures
-balance between labour costs and capital costs of machinery
-Chile- low labour cost= less incentive to buy machinery
-Coonawarra- high labour costs= investment in machinery better option
-Varies time of year. Harvest= team of unskilled pickers= cheap, but if shortage= choose highest offer

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9
Q

What are the costs of vineyard management?

A

-labour
-electricity
-insurance/depreciation
-machinery and fuel
-supplies
-water
vineyard treatment-conventional= agro chemicals-
-weather station= prevent fungal disease. If vy too small for weather station- need to pay for gov run station
-org/bio= traditional treatments (sulfur)

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10
Q

What are the winemaking costs?

A

-Grape growing/bought in fruit
- cost of bought in grapes vary according to quality of grapes, variety, vintage
-can blend cheaper alternatives to reduce cost
-Labour
-Machinery and equipment running costs
-Winery materials- eg sugar for enrichment, cultured yeasts, filtering/fining agents
- Water
Electricity- signif amounts use- some generate own electricity- solar panels
-Maturation
-Packaging- bottes, labels, pallets, bottling lines required= £, label designs
-Depreciation- replacement cost of equipment, cost of water, electricity, winery related depreciation= ‘cellar overheads’

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11
Q

What are the maturation costs in the winery?

A

-storage space
-vessels= expensive
-labour
-loss of cashflow- eg Brunello di Montalcino only released from the Jan 5 years after harvest

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12
Q

What are the 4 main ways of transportation?

A

Air
Rail
Road
Sea

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13
Q

What is the cost of air transportation heavily dependent on?

A

-weight= additional fuel
-bottles of wine way heavy in relation to size and value

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14
Q

When would one use air transportation?

A

-special circumstances- eg competitions/bojo nouveau- Japanese market

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15
Q

When is road transportation effiecient?

A

-short journeys, eg Epernay- Brussels

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16
Q

When is road transportation excessively expensive?

A

-long journeys- eg Mendoza- NY

17
Q

If journey involves crossing small body of water, what can you do?

A

-eg English channel
-drive truck directly on and off ferry
-quickest and easiest way of moving goods through a port, but costs of overall journey may outweigh benefit

18
Q

Why does rail transportation cost vary?

A

-length of journey
-how goods are loaded on to train
-cost reduced by containerism

19
Q

Why is sea transportation the cheapest method?

A

-cost per km/mile for long distances
-eg USA- Europe
-containerism essential

20
Q

What is the disadvantage with sea transportation?

A

Slow- eg Australia- UK= 40 days

21
Q

In the past 2 decades, there has been a … in bulk transportation of wine

A

Increase

22
Q

In 2018, how much wine as a percentage by volume was exported in bulk?

A

34%

23
Q

What are the 2 ways of transporting in bulk?

A

-plastic flexitank within standard steel shipping container
-non-flexible ISO tank

24
Q

What is the main advantage for bulk transportation?

A

-much lighter than in bottle
-more efficient: standard shipping container holds 9-10,000 litres bottled wine
- large flexitanks= 24,000 litres wine in bulk
- ISO tanks- 26,000
-signif reduces amounts of fuel to transport same amount of wine= cheaper and better for environment

25
Q

What is the disadvantage of bulk transportation?

A

-only suitable for large vols of same wine- not suitable for smaller production wines

26
Q

What are the importation costs?

A

-labelling
-distributers

27
Q

Explain the labelling costs for importation

A

-diff countries= diff labelling laws
-eg EU= abv to nearest whole/half unit, whereas USA permits 1.5% variance and health warning
-producers dealing with number of diff countries need lots of diff labels for specific markets= more expensive than if dealing with single market

28
Q

Why are distributers beneficial in terms of importation costs?

A

-knowledge of markets and diff requiements (eg labelling)
-established list of potential clients

29
Q

How do you calculate margin?

A

-the fee (operation cost and profit) divided by the revenue
-multiplied by 100 for 100%

eg:
Fee= £12 (that distributor adds on top of buying the wine and adds on for customers to pay)

Purchase= £20 (what distributer pays for wine)

Percentage margin= 20 + 12=32 (revenue)
£12/ 32= 0.38, X100 = 37.5%

30
Q

What is the average % for margin?

A

-5-25% (ranges from distributer and country)
-selling to hospitality sector= higher costs larger staff than those in retail, therefore expect higher margins
-retailers buying from distributers may need to pay delivery costs