Marketing: Calculating Market Share Flashcards by Khadeejah Hussain | Brainscape

Q

What is Market Share?

A

Percentage share of overall market held by product, brand or business.

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

What does Market Share do?

A

Explains how overall market is split between existing competitors
Usually calculated based on market value, but volume can also be used
Good indicator of competitive advantage
Key is to look for significant +/- changes

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Calculating the Market Share percentage:

A

Business Sales
———————- x 100
Market Sales

How well did you know this?

1

Not at all

2

3

4

5

Perfectly