Marketing & Branding

Question 1

Give the 7p’s

Answer 1

Product, Place, Price, Promotion, People, Packaging, and Positioning

Question 2

The value of money in exchange for a product or service.

Answer 2

Price

Question 3

Refers to the complete set of activities, which communicate the product brand or service to the user.

Answer 3

Promotion

Question 4

This consists of each person who is involved in the product or services whether directly or indirectly. It is the ultimate marketing strategy.

Answer 4

People

Question 5

Refers to a process used by marketers to create an image in the minds of a target market.

Answer 5

Positioning

Question 6

What are the 4M’s

Answer 6

Manpower, Machine, Method, Materials

Question 7

Talks about human labor force involved in the manufacture of products. Most serious and main factor of production.

Answer 7

Manpower

Question 8

Talks about raw materials necessary in the production of a product. Forms part of the finished product.

Answer 8

Material

Question 9

Discusses about manufacturing equipment used in the production of goods or delivery of services.

Answer 9

Machine

Question 10

Discusses the process or way of transforming raw materials to finished products.

Answer 10

Method

Question 11

A duplication of a product as it will be produced, which may contain such details as color, graphics, packaging, directions. One of the early steps in the inventing process in making a prototype.

Answer 11

Prototyping

Question 12

An entity that offers goods or services to another business.

Answer 12

Supplier

Question 13

A method or activities by which a company adds value to an item, with production, marketing, and the provision of after-sales service.

Answer 13

Value Chain

Question 14

A structure of organizations, people, activities, data, and resources involved in moving a product or service from supplier to customer.

Answer 14

Supply Chain

Question 15

An important tool for you to have an idea about the future of your business.

Answer 15

Business Plan

Question 16

Identify the 5 Parts of a Business Plan

Answer 16

Executive Summary, Management and Organization, Product and Service Plan, Market Plan, Financial Plan

Question 17

A result when sales exceed the cost to produce goods or render the services.

Answer 17

Revenue

Question 18

A technique that uses historical data as inputs to make informed estimates that are predictive in determining the direction of future trends.

Answer 18

Forecasting

Question 19

Refers to the amount of merchandise or goods sold by the business for a given period of time.

Answer 19

Cost of Goods/ Cost of Sales

Question 20

Refers to goods and merchandise at the beginning of the operation of business or accounting period.

Answer 20

Merchandise Inventory, beginning

Question 21

Refers to goods and merchandise left at the end of operation or accounting period

Answer 21

Merchandise Inventory, end

Question 22

refers to amount paid to transport goods or merchandise purchased from the supplier to the buyer. In this case the buyer shoulders the cost.

Answer 22

freight-in

Question 23

It is the gross income

Answer 23

Profit

Question 24

refers to the purchase price of the product including the total outlay required in producing it.

Answer 24

Cost

Question 25

measures the percentage of gross profit to sales, indicating the profit that the business realizes from the sale of the product.

Answer 25

Gross Profit Rate

Question 26

measures its short-term obligations with its most liquid assets and therefore excludes inventories from its current assets.

Answer 26

Quick Ratio

Question 27

records all the operating results such as sales, expenses, and profit or losses. They are important in a company management as a means of communicating past successes as well as future expectations.

Answer 27

Financial Statement

Question 28

measures the amount of income per peso invested to the business.

Answer 28

Return of Investment