Marketing & Branding Flashcards
Give the 7p’s
Product, Place, Price, Promotion, People, Packaging, and Positioning
The value of money in exchange for a product or service.
Price
Refers to the complete set of activities, which communicate the product brand or service to the user.
Promotion
This consists of each person who is involved in the product or services whether directly or indirectly. It is the ultimate marketing strategy.
People
Refers to a process used by marketers to create an image in the minds of a target market.
Positioning
What are the 4M’s
Manpower, Machine, Method, Materials
Talks about human labor force involved in the manufacture of products. Most serious and main factor of production.
Manpower
Talks about raw materials necessary in the production of a product. Forms part of the finished product.
Material
Discusses about manufacturing equipment used in the production of goods or delivery of services.
Machine
Discusses the process or way of transforming raw materials to finished products.
Method
A duplication of a product as it will be produced, which may contain such details as color, graphics, packaging, directions. One of the early steps in the inventing process in making a prototype.
Prototyping
An entity that offers goods or services to another business.
Supplier
A method or activities by which a company adds value to an item, with production, marketing, and the provision of after-sales service.
Value Chain
A structure of organizations, people, activities, data, and resources involved in moving a product or service from supplier to customer.
Supply Chain
An important tool for you to have an idea about the future of your business.
Business Plan
Identify the 5 Parts of a Business Plan
Executive Summary, Management and Organization, Product and Service Plan, Market Plan, Financial Plan
A result when sales exceed the cost to produce goods or render the services.
Revenue
A technique that uses historical data as inputs to make informed estimates that are predictive in determining the direction of future trends.
Forecasting
Refers to the amount of merchandise or goods sold by the business for a given period of time.
Cost of Goods/ Cost of Sales
Refers to goods and merchandise at the beginning of the operation of business or accounting period.
Merchandise Inventory, beginning
Refers to goods and merchandise left at the end of operation or accounting period
Merchandise Inventory, end
refers to amount paid to transport goods or merchandise purchased from the supplier to the buyer. In this case the buyer shoulders the cost.
freight-in
It is the gross income
Profit
refers to the purchase price of the product including the total outlay required in producing it.
Cost
measures the percentage of gross profit to sales, indicating the profit that the business realizes from the sale of the product.
Gross Profit Rate
measures its short-term obligations with its most liquid assets and therefore excludes inventories from its current assets.
Quick Ratio
records all the operating results such as sales, expenses, and profit or losses. They are important in a company management as a means of communicating past successes as well as future expectations.
Financial Statement
measures the amount of income per peso invested to the business.
Return of Investment
