Marketing and Merchandising

Question 1

The marketing step where a business decides to offer quality, price, or fast service is known as what?

Answer 1

Positioning

Question 2

Explaining the features and benefits of a polarized lens to a customer is an example of a ____ promotion.

Answer 2

Push

Question 3

_____ are items used to obtain the customer’s attention and aid in promoting and selling the product.

Answer 3

Collaterals

Question 4

Nothing in business is a bigger waste of money than what?

Answer 4

Half of an ad campaign

Question 5

All successful ads do what?

Answer 5

Demonstrate solutions to problems through the use of a specific product

Question 6

Writing an article for the local newspaper on the importance of UV protection is an example of what?

Answer 6

Public Relations

Question 7

Most consumers new to an area use _____ to find an optician.

Answer 7

An internet search

Question 8

For opticians with multiple locations, you should consider closing all locations that have been open for ____ and are losing money.

Answer 8

Two years

Question 9

____ is a method used to obtain a clear understanding of your specific position and that of your competition.

Answer 9

SWOP - Strength, Weakness, Opportunity, Problem

Question 10

_______ refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.

Answer 10

Merchandising