marketing and media Flashcards
review on marketing and media
Mcarthy et al., 2022
The results suggest that unhealthy food and beverage marketing through social media and advergaming has a significant effect on pester behaviors, food choice, and food intake of children. ↓
The review finds that exposure to unhealthy food and beverage marketing through social media and advergaming leads to increased consumption of unhealthy foods and beverages, and influences children’s food choices and preferences.
The majority of studies found significant associations between exposure to advergames or social media marketing and diet-related outcomes, including increased requests for and purchase, choice, and intake of unhealthy foods and beverages. ↓
The review finds that marketing of unhealthy food and beverages through social media and advergaming influences children’s pester behaviors, food choices, and food intake.
Given that the far majority of marketing is for unhealthy foods and beverages, policy makers should take these findings into consideration and extend and reinforce measures to protect children from these persuasive efforts to influence their eating habits
advertsing for children and UPF
Advertising Impact on Children’s Food Choices and Health: A Pan American Health Organization (PAHO) report highlights that advertising for UPFs targets children through various channels, influencing their dietary choices and leading to increased consumption of high-calorie, low-nutrient foods. This marketing is particularly effective in settings where children gather, such as schools or during children’s TV programming. The World Health Organization (WHO) has recommended restrictions on such marketing due to its role in promoting obesity and diet-related diseases (PAHO, 2018)
PAN AMERICAN HEALTH ORGANIZATION
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Children’s Diets and UPF Consumption: A study published by the National Institutes of Health (NIH) analyzed U.S. dietary trends in children over two decades, showing that UPFs make up a substantial portion of youth diets, with ready-to-eat meals and sweets contributing significantly to daily caloric intake. The increase in UPF consumption corresponds with rising obesity rates, with UPF advertisements potentially driving this trend by shaping children’s food preferences (Zhang et al., 2021
children advertising
Schwartz 2003-
Children are exposed to an estimated 10 000 advertisements for food per year, 95% of which are for fast foods, candy, sugared cereal and soft drinks . By pre-school, the child begins to have preferences for certain products and, according to McNeal 1992, is a ‘consumer by influence’ . Advertisers place cereal boxes at child eye level because they know that toddlers can recognize brands of cereal and request them from their seat in the grocery cart
As children enter the elementary and middle school years, societal messages about the role of non-nutritive food become increasingly prevalent and confusing. Candy and sweets are strongly associated with holidays and parties. Soft drink machines and snack foods are available every day in schools. Millions of American children watch Channel One in school, a television network which broadcasts daily educational programming in classrooms. Over two-thirds of the advertisements on this programme are for food products including gum, soft drinks, fast food, candy and snack chips (13). While children are taught about nutrition in class, these few days of nutrition lessons can’t possibly compete with daily exposure to advertising and vending machines outside the classroom.
healthy food advertising- intervention
Roose& Mulier, 2020
Found advertising for healthy foods improved taste perception and consumption- these findings were shown using sensory marketing/advertising/ and also single sense advertsinign
Vukmirovic 2015- The marketing of healthy foods in grocery stores and supermarkets can influence consumer purchasing behaviour
