Marketing and funding

Question 1

what is quantitive data?

Answer 1

numerical data (quantity)

Question 2

what is qualitative data?

Answer 2

description-words (quality)

Question 3

name a company that is classed as government/public funding

Answer 3

• arts council

- national lottery

Question 4

what is private funding?

Answer 4

• social media companies
• private investors
• wealthy patrons of the arts

Question 5

what is self funding?

Answer 5

• cake sale -car wash
• flash mob -busking
• car boot sale -previews

Question 6

what is community/crowd funding?

Answer 6

• go fund me page
• just giving.com
• give incentive

Question 7

name a research method

Answer 7

• quantitive and qualitative data

- reducing biased

Question 8

whats involved in marketing and communication?

Answer 8

brand management market research
digital marketing social media
advertising publications new product development
media relations events

Question 9

what is marketing?

Answer 9

marketing is the management process responsible for identifying, anticipating and satisfying customers requirements profitably

Question 10

what is the marketing mix?

Answer 10

“putting the right product in the right place, at the right time”

Question 11

name the 7ps of marketing

Answer 11

Product People
Price Process
Place Physical evidence
Promotion

Question 12

what is market research?

Answer 12

the gathering and analysis of data relating to market places or customers; any research which leads to more market knowledge and better informed decision making

Question 13

promotion and marketing communications

Answer 13

advertising
sales promotion
direct marketing
personal selling
sponsorship