Marketing and advertising Flashcards by Lou Ledrut

Q

A booklet

A

Une brochure

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Q

A brand

A

Une marque

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Q

A brand new design

A

Un tout nouveau design (dessin)

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Q

A catalogue

A

Un catalogue

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Q

A consumer

A

Un consommateur

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Q

A coupon

A

Un coupon (avec réduction ou offre promotionnelle)

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Q

A discount

A

Une réduction

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Q

A global brand

A

Une marque mondiale

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Q

A leaflet

A

Un dépliant

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Q

A marketing vehicle

A

Véhicule de mise en marché

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Q

A point of purchase

A

Un point d’achat

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Q

A press release

A

Un communiqué de presse

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Q

A product range

A

Une gamme de produit

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Q

A promotional code

A

Un code promotionnel

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Q

A publicity sheet

A

Une feuille publicitaire

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Q

A showcase

A

Une vitrine

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Q

A study

A

Une étude

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Q

A subscription

A

Un abonnement

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Q

A supply

A

Une offre

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Q

A trend

A

Une tendance

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Q

Added value

A

La valeur ajoutée

Q

Advertisement

A

Annonce publicitaire

Q

Advertising agency

A

Agence de publicité

Q

Advertising campaign

A

Campagne de publicité

Q

An ad campaign

A

Une campagne publicitaire/ de pub

Q

An insert

A

Un encart

Q

Free shipping

A

Livraison gratuite

Q

Market leader

A

Leader du marché

Q

Marketing manager

A

Directeur responsable du marketing

Q

Marketing survey

A

Étude de marché

Q

Marketing team

A

Équipe commerciale

Q

One medium

A

Un média

Q

Outdoor advertising

A

Publicitéextérieure

Q

Packaging

A

Conditionnement, emballage

Q

Public relations

A

Relations Publiques

Q

Readership

A

Lectorat

Q

Royalty / copyrights

A

Droits d’auteurs

Q

Sales representative

A

Représentant de commerce

Q

The consumer

A

Le consommateur

Q

The consumer society

A

La société de consommation

Q

The purchasing state of mind

A

L’état d’esprit qui mène à l’achat

Q

To catch the customer’s attention

A

Capter l’attention du client

Q

To convert into purchasing

A

Convertir en un acte d’achat

Q

To discard

A

Se débarrasser de

Q

To layout designs

A

Mettre en page des designs (dessins)

Q

To release

A

Publier/diffuser sur un média

Q

To showcase

A

Mettre en valeur

Q

To target a customer

A

Cibler unclient

Q

Two media

A

Deux médias

Q

Whopping

A

Enorme (familier)