Marketing and advertising Flashcards

1
Q

A booklet

A

Une brochure

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2
Q

A brand

A

Une marque

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3
Q

A brand new design

A

Un tout nouveau design (dessin)

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4
Q

A catalogue

A

Un catalogue

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5
Q

A consumer

A

Un consommateur

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6
Q

A coupon

A

Un coupon (avec réduction ou offre promotionnelle)

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7
Q

A discount

A

Une réduction

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8
Q

A global brand

A

Une marque mondiale

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9
Q

A leaflet

A

Un dépliant

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10
Q

A marketing vehicle

A

Véhicule de mise en marché

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11
Q

A point of purchase

A

Un point d’achat

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12
Q

A press release

A

Un communiqué de presse

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13
Q

A product range

A

Une gamme de produit

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14
Q

A promotional code

A

Un code promotionnel

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15
Q

A publicity sheet

A

Une feuille publicitaire

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16
Q

A showcase

A

Une vitrine

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17
Q

A study

A

Une étude

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18
Q

A subscription

A

Un abonnement

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19
Q

A supply

A

Une offre

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20
Q

A trend

A

Une tendance

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21
Q

Added value

A

La valeur ajoutée

22
Q

Advertisement

A

Annonce publicitaire

23
Q

Advertising agency

A

Agence de publicité

24
Q

Advertising campaign

A

Campagne de publicité

25
Q

An ad campaign

A

Une campagne publicitaire/ de pub

26
Q

An insert

A

Un encart

27
Q

Free shipping

A

Livraison gratuite

28
Q

Market leader

A

Leader du marché

29
Q

Marketing manager

A

Directeur responsable du marketing

30
Q

Marketing survey

A

Étude de marché

31
Q

Marketing team

A

Équipe commerciale

32
Q

One medium

A

Un média

33
Q

Outdoor advertising

A

Publicitéextérieure

34
Q

Packaging

A

Conditionnement, emballage

35
Q

Public relations

A

Relations Publiques

36
Q

Readership

A

Lectorat

37
Q

Royalty / copyrights

A

Droits d’auteurs

38
Q

Sales representative

A

Représentant de commerce

39
Q

The consumer

A

Le consommateur

40
Q

The consumer society

A

La société de consommation

41
Q

The purchasing state of mind

A

L’état d’esprit qui mène à l’achat

42
Q

To catch the customer’s attention

A

Capter l’attention du client

43
Q

To convert into purchasing

A

Convertir en un acte d’achat

44
Q

To discard

A

Se débarrasser de

45
Q

To layout designs

A

Mettre en page des designs (dessins)

46
Q

To release

A

Publier/diffuser sur un média

47
Q

To showcase

A

Mettre en valeur

48
Q

To target a customer

A

Cibler unclient

49
Q

Two media

A

Deux médias

50
Q

Whopping

A

Enorme (familier)