marketing and advertising Flashcards

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1
Q

ad

A

publicité

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2
Q

adman

A

publicitaire

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3
Q

aim

A

objectif (to aim doing something)

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4
Q

audience

A

public

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5
Q

bargain

A

affaire (négocier)

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6
Q

behavior

A

attitude

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7
Q

blueprint

A

plan

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8
Q

boost

A

augmenter

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9
Q

bracket

A

tranche

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10
Q

brand

A

marque

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11
Q

broadcast

A

diffuser

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12
Q

commercial

A

spot publicitaire

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13
Q

contest

A

concours

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14
Q

data

A

données

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15
Q

disposable

A

jetable

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16
Q

draft

A

brouillon

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17
Q

hoarding

A

panneau publicitaire

18
Q

household

A

ménage

19
Q

launch

A

lancer

20
Q

layout

A

présentation

21
Q

leaflet

A

prospectus

22
Q

literature

A

documentation

23
Q

loyalty

A

fidelité

24
Q

market share

A

part de marché

25
Q

misleading

A

trompeur

26
Q

niche

A

créneau

27
Q

poll

A

sondage

28
Q

press release

A

communiqué de presse

29
Q

purchasing power

A

pouvoir d’achat

30
Q

rate

A

taux

31
Q

rebate

A

rabais

32
Q

run an ad

A

poster une annonce

33
Q

sketch

A

croquis

34
Q

sponsorship

A

sponsoring

35
Q

sticker

A

autocollant

36
Q

survey

A

enquête

37
Q

tap a market

A

exploiter un marché

38
Q

target

A

cible

39
Q

taste

A

goût

40
Q

upscale

A

haut de gamme