marketing and advertising Flashcards by Lise Gransagne | Brainscape

Q

ad

A

publicité

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Q

adman

A

publicitaire

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Q

aim

A

objectif (to aim doing something)

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Q

audience

A

public

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Q

bargain

A

affaire (négocier)

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Q

behavior

A

attitude

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Q

blueprint

A

plan

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Q

boost

A

augmenter

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Q

bracket

A

tranche

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Q

brand

A

marque

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Q

broadcast

A

diffuser

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Q

commercial

A

spot publicitaire

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Q

contest

A

concours

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Q

data

A

données

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Q

disposable

A

jetable

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Q

draft

A

brouillon

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Q

hoarding

A

panneau publicitaire

Q

household

A

ménage

Q

launch

A

lancer

Q

layout

A

présentation

Q

leaflet

A

prospectus

Q

literature

A

documentation

Q

loyalty

A

fidelité

Q

market share

A

part de marché

Q

misleading

A

trompeur

Q

niche

A

créneau

Q

poll

A

sondage

Q

press release

A

communiqué de presse

Q

purchasing power

A

pouvoir d’achat

Q

rate

A

taux

Q

rebate

A

rabais

Q

run an ad

A

poster une annonce

Q

sketch

A

croquis

Q

sponsorship

A

sponsoring

Q

sticker

A

autocollant

Q

survey

A

enquête

Q

tap a market

A

exploiter un marché

Q

target

A

cible

Q

taste

A

goût

Q

upscale

A

haut de gamme