Marketing Adertising Flashcards
Persuasive words that urge the reader, listener or viewer to take a specific action most frequently used in marketing eg call now
Call to action.
The review of dT typically looking for trends. Helpful in business decisions such as marketing and strategic planning
Analytics
The action of marketing ones pleasure at an important event or occasion by engaging in enjoyable typically social activity
Celebrations
The action of making new or secret information known
Disclosure
Promoting new products of service to new markets
Diversity marketing
Identifying select consumers in order to direct marketing efforts specifically towards those consumers
Target marketing
The process of affecting the visibility of a website or a web page in a search engines unpaid results -often referred to as natural , organic or earned results
Search engine optimization SEO
Efforts to increase utilization of services by existing clients, and efforts by the practice to train and motivate staff to work together as a team to Better meet the needs of clients
Internal marketing
Refers to the inclusive practice of removing barriers that prevent interaction with or access to websites
Internet accessibility
Assets that can be converted into cash quickly and with minimal impact to the price received
Liquid assets
Revenue less expenses also known as profit margin
Margins
Pieces of HTML code that are imbedded in a website, but not visible with web browsers
Meta tags
The marketing mix helps you define the marketing elements for successfully positioning your market offer. One of the best know. Models is the 4 Ps of Marketing. Which helps you define your marketing options in terms of product, place, price and promotion
Marketing mix
The amount added to the cost price of goods to cover overhead and profit
Mark up
Typically noted on an annual basis known as the annual percentage rate APR
Internet rate
