Marketing

Question 1

classify the population into groups of people with similar characteristics in order to offer them a product and conduct marketing activities for them

Answer 1

segmentation

Question 2

is the process of dividing a big market into smaller segments of buter with distinct needs characteristics or behaviors, so that they can be reached more efficiently and effectively and offered with products that match their needs.

Answer 2

market segmentation

Question 3

divides the market into geographical units such as countries, regions or cities.

Answer 3

geographic segmentation

Question 4

divides the market into segments based on demographic variables such as age gender income occupation education etc.

Answer 4

demographic segmentation

Question 5

divides the market into segments based on psychological or personality traits lifestyle and values.

Answer 5

psychographic segmentation

Question 6

market is divided into segments based on consumers knowledge of attitude towards of or response to product

Answer 6

behavioral segmentation

Question 7

the market segments have to be ____and ____

Answer 7

measurable and significant

Question 8

the market segments need to be _____ for easier communication and delivery of goods

Answer 8

accessible

Question 9

they also need to be ______ which means that they react differently and have different needs and wants

Answer 9

differentiable

Question 10

after segmentation, companies need to choose the right market segment to pursue and offer their products to.

Answer 10

targeting or target market

Question 11

is a set of buyers who have common needs and characteristics that the company decides to serve.

Answer 11

target market

Question 12

is a one size fits all approach that focuses on the common concern of a big market and target them with one offer.

Answer 12

mass marketing

Question 13

focuses on two or more segments of the market in one product ctergory.

Answer 13

multi segment marketing

Question 14

the company chooses to target a small market with big purchasing power

Answer 14

niche marketing

Question 15

it provide individualized attention to customers to build a long lasting and personalized relationship with them.

Answer 15

one to one marketing

Question 16

is placing a products distinct characteristics brand offerings endorser history in the consumers minds relative to its competitiors

Answer 16

positioning

Question 17

is a products advantage over its competitors gained by offering consumers better value.

Answer 17

competitive advantage

Question 18

is anything that can be offered to a market for attention acquisition use or consumption that might satisft a want or need/

Answer 18

product

Question 19

is the ket element in the overall marrketing offering which may include both tangible goods and services.

Answer 19

product

Question 20

products which are not accompanies by services

Answer 20

pure tangible goods.

Question 21

products that doesnt involve tangible goods.

Answer 21

pure services.

Question 22

between pure tanglible goods and pure services are _______

Answer 22

goods and services combinations

Question 23

are intangible products that involve activities that do not result in ownership and are provided by one entity or person for another entity or person.

Answer 23

services

Question 24

services are intangible which means that they cannot be seen heard smelled touched or tasted and the buyer cannot claim ownership once it has been availed of.

Answer 24

intangibility

Question 25

services cannot be stored for future use inlike goods that can be inventoried

Answer 25

perishability

Question 26

services are hard to replicate to all customers. there will always be variations or difference because not all customers are the same.

Answer 26

variability

Question 27

the consemer has to be present when the service is being rendered.

Answer 27

inseperability.

Question 28

is the very reason a customer buys a product.

Answer 28

core benefit

Question 29

is the no fills version of the product

Answer 29

generic product

Question 30

is a set of attributes that a buyer normaly expects to get when buying a product.

Answer 30

expected product

Question 31

includes attributes and characteristics that set the product apart from its competitiors

Answer 31

augmented product

Question 32

includes all the possible improvements or transformations that the product may potentially undergo in the future.

Answer 32

potential product.

Question 33

are tangible goods that are bought frequently because they are consumed in one or few uses such as softdrinks etc.

Answer 33

nondurable goods.

Question 34

are tangible goods that are not bough frequently because they are used for a long time

Answer 34

durable goods

Question 35

are intangible products that are offered to the market such as haircut etc.

Answer 35

services.

Question 36

are products that are purchased frequently immediately and with minimal effort

Answer 36

convenience products.

Question 37

are products that consumers compare based on suitability quality price and style.

Answer 37

shopping products.

Question 38

are products that have unque characteristics or brand identification which buyers consider as important for them to make a special purchasing effort.

Answer 38

specialty products.

Question 39

are products that consumers do not normally think about.

Answer 39

unsought products.

Question 40

products that are bought for further processing or for use in conducting a business are called

Answer 40

industrial goods.

Question 41

make up the raw materials and the manufactured materials and parts that are sold directly to industrial users.

Answer 41

materials and parts.

Question 42

are long lasting goods that aid in the buyers production or operation

Answer 42

capital items

Question 43

are shrot term goods and services supplied to businesses to facilitate business operations sucha as office supplies and business services.

Answer 43

supplies and business services.

Question 44

in the most basic definition quality can be defined as freedom from defects.

Answer 44

product quality

Question 45

a company can create product differentaition through the features that are available in the product.

Answer 45

product features.

Question 46

style defines teh appeararnce of a product while design contributes to the products usefulness and look

Answer 46

product style and design.

Question 47

the ____ is a name term sign symbol adesign or a combination of theses that identifies the maker or seller of a product or service.

Answer 47

brand

Question 48

is the first thing that a consumers sees in a product.

Answer 48

packaging

Question 49

are means to identify the product and to communicate the name and other pertinent information about the product.

Answer 49

labels.

Question 50

are an important contributuion to a customer's overall brand experience and satisfaction.

Answer 50

product support services.

Question 51

product process: is the first step toward new product development

Answer 51

idea generation

Question 52

product process: reduces the number of ideas generated in the first step by dropping poor ideas and pursuing good ones.

Answer 52

idea screening

Question 53

product process: come when a good idea has been found viable

Answer 53

concept development and testing

Question 54

product process: an initial marketing strategy is designed to introduce the product to the market.

Answer 54

marketing strategy development.

Question 55

product process: evaluates the attractiveness of the proposal based on costs sales and profit projections.

Answer 55

business analysis.

Question 56

product process: sees the prouct concept transform into the phtsical form of the product.

Answer 56

product development

Question 57

product process: happens after the concept test and product test have been successful

Answer 57

test marketing

Question 58

product process: introduces the procut to the market and implements the proposed marketing strategies

Answer 58

commericialization

Question 59

Product life cycle: the company finds a new idea and develops it into a product

Answer 59

product development

Question 60

Product life cycle: in the ___- the product is released in the market but the sales are slow.

Answer 60

introduction

Question 61

Product life cycle: stage where the product starts picking up sales.

Answer 61

growth

Question 62

Product life cycle: stage where the product has reached its potential so the sales level off and slow down.

Answer 62

maturity

Question 63

Product life cycle: in this stage all profits go down.

Answer 63

decline

Question 64

is a basic and distinctive mode of expression such as casual formal or smart casual styles in clothing

Answer 64

style

Question 65

is a popular style in a given field.

Answer 65

fashion

Question 66

is a temporary period of unusual high sales.

Answer 66

fad.