Marketing Flashcards
1
Q
Name the 4 p’s
A
Product, Price, Promotion, Place
2
Q
What is Price?
A
The cost of a good or service
3
Q
What is Price Skimming?
A
Setting a high price on a product then lowering it.
4
Q
What is Price Penetration?
A
Setting a low price on a product then rising it.
