Marketing Flashcards
1
Q
What are the 4 components of the marketing mix? (4 p’s)
A
Product, price, place, promotion.
2
Q
What is a product?
A
Products are goods or services provided by a business.
3
Q
What must be considered during design process?
A
CAFE QUE (Cost, aesthetic, function, ergonomics, quality, use, environment)
4
Q
What is the design mix?
A
Cost, aesthetic, function.
5
Q
Whats the difference between invention and innovation?
A
Invention: creating a new product.
Innovation: building a new product based on a old idea/
6
Q
What is a USP?
A
Unique selling point.
7
Q
What is the product lifecycle?
A
introduction, growth, maturity, decline.
8
Q
How may marketing change during introduction?
A
- more investment into marketing
- high costs in research and development
