Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

CA Optom Law > Marketing > Flashcards

Marketing Flashcards

You may prefer our related Brainscape-certified flashcards:
Civil Procedure 1L flashcards MBE flashcards MPRE flashcards
1
Q

Is it unlawful for a practitioner to act on any form of public communication that is false/misleading/deceptive info in connection with the practice?

A

Yes

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What are considered false, fraudulent, misleading, or deceptive statement?

A
  1. Misrepresentation of fact
  2. Mislead due to failure to disclose material facts
  3. Create false expectations of favorable results
  4. Use image without clearly stating in a prominent locations in easily and readable
  5. Use image depict the result of procedure of “before” and “after”; needs to report the result may not occur in all patients
  6. Fees without fully disclosing all factors
  7. Making scientific claim that cannot be substantiated by reliable studies
  8. Failure to disclose material facts
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Should the price advertisement include these phrases? “as low as”, “and up”, “lowest prices”?

A

No

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

A practitioner can accept compensation in a representative of press, radio, or tv?

A

No

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

T/F Can use any card, office sign, letterhead, directory listing, medical list, or others to claim false, fraudulent, misleading

A

False

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What is it when one violates advertisement practices?

A

Misdemeanor; suspension of license

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What should an advertisement include?

A
  1. Name of practitioner
  2. Address and phone number of offices
  3. Office hours
  4. Languages other than English
  5. Statement of certification
  6. Statement of practitioner under private/public insurance or health care plan
  7. Statement of names of the clinical programs the practitioner graduated from
  8. Statement of publications
  9. Statement of teaching positions
  10. Statement of affiliations with hospitals/clinics
  11. Statement of charges/fees of services offered by the practitioner
  12. Statement of the practitioner regularly accepts installment payment of fees
  13. Lawful image of a practitioner
  14. Statement of commodities advertised
  15. Statement of a registered dispensing opticians
  16. Statement of public health info encouraging preventative care
  17. Any other factual info
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What can the statement of certification include?

A

Certification by a private or public board or parent association recognized by that practitioner’s licensing board

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What is it when one committed false advertisement?

A

Misdemeanor and imprisonment of 6 months or fine 2,500 dollars or both

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What is the result when one sends a solicitor to house to house?

A

Revoke/suspend license

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Which title can an optometrist can use?

A

The use of Dr. with optometrist at the end

Use O.D. after practitioner’s name

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Can an optometrist claim oneself a specialist in eye disease/treatment?

A

No

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What can happen if one stated having special knowledge of optometry?

A

Revoke/suspend of license

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What can happen when someone claim oneself as an optometrist without a valid unrevoke license?

A

It is unlawful

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

T/F It is unlawful to advertise free services with payment or exchange of consideration of goods/services, unless it is fully disclosed in the same advertisement

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

T/F It is unlawful to advertise sale/disposition of eye protective devices with a tendency to advertise the practice

A

True

17
Q

Can a licensed optometrist advertise practice of optometry?

A

Yes

18
Q

Hiring “cappers” or “steerers” is unprofessional conduct

A

Yes

19
Q

No one should convey the impression of exceptional proficiency in skills or use any procedures that is superior/safer than others

A

Yes

20
Q

All advertising must clearly and prominently identify the individual optometrist

A

Yes

21
Q

What should be met when an optometrist rent/leases practices?

A
  1. Owned by the optometrist
  2. Patient records are sole property of the optometrist and free from unlicensed person
  3. Every effort to provide emergency referrals
  4. Space needs to be apart from other places
  5. Cannot have “optical department” “optometrical department” “optical shoppe”
  6. No linking of optometrist’s name with commercial leasing space
22
Q

During school hours, within ____ hour before time opening and within _____ hour after the time of school closing shall not be solicited on school premises.

A

1; 1

23
Q

The exception of solicitation on school premises is?

A

Nonpartisan, charitable organization by an act of congress or approved by the county board of education or the school district.

24
Q

Optometrist who provide _______ vision testing program on school premises shall not solicit/advise treatment/consultation to a pupil, pupil’s parent/guardian. during the course of vision testing

A

Voluntary

25
Q

Optometrist cannot use voluntary vision testing program for the generation of _______ or ______

A

Referrals; financial benefit

CA Optom Law (14 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions