Marketing 7 Flashcards
1
Q
non durable good
A
Consumed once
2
Q
Durable good
A
Lasts for a time
3
Q
Service
A
Intangible activity
4
Q
Service Continuum
A
Tangible-Intangible
Service-Goods
5
Q
Serivice elements
A
(The Four i’s)
Intangibility
Inconsistency
Inseparability
Inventory
6
Q
Intangibility
A
Cannot be held
7
Q
inconsistency
A
Services vary with people
8
Q
Inseparability
A
Worker cannot be separated from the service
9
Q
Inventory
A
Services are complex compared to goods inv.
10
Q
3 layers of a product
A
Core
Actual
Augmented
11
Q
Product Line
A
Similar products satisfying a Similar Need
12
Q
Consumer Product
A
For personal use
13
Q
Convenience Products
A
Inexpensive products
Minimal shopping effort
14
Q
Shopping Products
A
Compares products with eachother
Greater amount of shopping time
15
Q
Specialty Products
A
Lots of time and effort to purchase
More expensive
