10 Marketing channels and Supply chains

Question 1

Marketing Channel

Answer 1

Individuals and firms, making a product or service available

Question 2

Intermediaries

Answer 2

Someone who contacts people for the producers

Question 3

Electronic marketing channels

Answer 3

uses of internet to make goods available

Question 4

Dual Distribution

Answer 4

Reaching new buyers by using TWO or more different channels

Question 5

Multichannel marketing

Answer 5

Integrating a firm’s communication and delivery channels

Question 6

Transactional websites

Answer 6

Online catalogue to buy from

Question 7

Promotional websites

Answer 7

showcase products and services

Question 8

Verticle marketing systems

Answer 8

Designed to achieve channel economies and maximize marketing impact

Question 9

Forward integration
(separate system)

Answer 9

The producer owns an intermediary

-manufactures clothing
- And owns apparel shops

Question 10

Backward integration
(corporate system)

Answer 10

Retailer owns Manufacture
-Sells jewelry
-Manufactures half the jewellery

Question 11

CONTRACTUAL vertical Marketing system

Answer 11

Production and distribution firms combine.

Question 12

Intensive distribution

Answer 12

Put product everywhere possible

Question 13

Exclusive distribution

Answer 13

Specialty products

Question 14

Selective distribution

Answer 14

Selective areas to put the product

Question 15

Channel conflict

Answer 15

Member think that another member is halting there goals

Question 16

Vertile conflict

Answer 16

two different levels flighting
ex. manufacture and retailer

Question 17

Horizontal conflict

Answer 17

same level fighting
ex. retailer and retailer

Question 18

Supply chain

Answer 18

series of firms required to produce a good

Question 19

ultimate consumer

Answer 19

the final good is finished and purchased

Question 20

EDI or Electronic data interchange

Answer 20

orders and invoices transmitted electronically