Marketing

Question 1

Bullseye Framework 

Answer 1

aiming for the bullseye — the one traction channel at the center of the target that will unlock your next growth stage.
The Outer Ring: What’s Possible
The Middle Ring: What’s Probable ( running cheap traction tests in the channels that seem most promising)
The Inner Ring: What’s Working (The third and final step in Bullseye is to focus solely on the channel that will move the needle for your startup: your core channel.)

Question 2

Technology Adoption Lifecycle

Answer 2

“Describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups. The process of adoption over time is typically illustrated as a classical normal distribution or “bell curve”. The model indicates that the first group of people to use a new product is called ‘innovators’, followed by ‘early adopters’. Next come the early majority and late majority, and the last group to eventually adopt a product are called ‘laggards’.”