Marketing Flashcards
1
Q
Demographic
A
Based on nationalities and racial groups (black/white/Hispanic/female)
2
Q
Psychological
A
Based on your mental health or personal desires
3
Q
Geographic
A
Based on where u live
4
Q
Focus groups
A
Group that
-gives their opinion on
• innovated products
• new products
Before they reach the market
5
Q
Custom products r found in ____ types of marketing
A
Niche
6
Q
4 phases of the product life cycle
A
- intro-phase
- growth
- maturity
- decline
7
Q
Profits start to fall during the ______ phase of the product life cycle
A
Maturity
8
Q
Price lining
A
Price is higher for higher quality
9
Q
Psychological pricing
A
Ex priced at $99.99 to seam lower then it truly is
10
Q
Penetration pricing
A
Starts low but then goes up in price when customers start buying
11
Q
4 elements of marketing
A
- promotion
- place
- product
- price
12
Q
4 Elements of marketing
A
- promotion
- place
- product
- price
