Marketing Flashcards
1
Q
What is a Target Market?
A
Consumers that are expected to become customers
2
Q
What is market research?
A
Ways the company finds out what existing and potential customers like and don’t like
3
Q
Name a way companies make products different from competitors, so consumers can differentiate between them
A
- Branding
- Advertising
- Promotions
4
Q
What is the Marketing Mix
A
Product,
Price,
Place,
Promotion
