Marketing Flashcards
Target market
Customers that are being targeted by sellers
Consumer market
Where most goods and services are bought
Financial market
Finance and banking, goods and services
The marketing mix
The way businesses promote their products, it goes under~ product, place, promotion, price
What r the 4 p’s?
Product Place Promotion Price Packaging
Market research
The ways businesses gather information about consumers
Primary research
Collecting original and first hand information
Secondary research
Using already published research
What is a sample
A group of people that will represent an entire market
Types of advertising
Informative advertising
Persuasive advertising
Competitive advertising
Collective advertising
Market
A place where buying and selling occurs
Product development
Is the process of creating a new product
Public relations
It involves maintaining a good company image of the public
How do companies distinguish their products?
Branding
Advertising
Promotion
Selling techniques
Special offers
Free samples
Loss leader
