Marketing Flashcards by Sonček Lilly | Brainscape

Q

Proizvajalec

A

Manufacturer

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Q

Trzna pot

A

Distribution channel

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Q

Trgovec na debelo

A

Wholesaler

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Q

Trgovec na drobno

A

Retailer

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Q

Potrosnik

A

Consumer

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Q

Fizicni dokazi

A

Physical evidence

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Q

Trzna raziskava

A

Market research

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Q

Segmentacija

A

Segmentation

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Q

Primarni podatki

A

First-hand field research

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Q

Sekundarni podatki

A

Desk research

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Q

Lastna znamka

A

Own brand

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Q

Trgovska znamka

A

Private label

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Q

Oblikovanje BZ

A

Branding

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Q

Fokusna skupina

A

Focus group

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Q

Segmentacija kupcev

A

Customer segment

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Q

Pospesevanje prodaje

A

Promotion

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Q

Vprasalnik

A

Questionnaire

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Q

Trzni delez

A

Market share

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Q

Vodilni izdelek

A

Market leader

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Q

Trzenjski proracun

A

Marketing budget

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Q

Trzenje v vrzelih

A

Niche marketing

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Q

Anketiranje kupcev

A

Consumer survey

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Q

Atrategija oblikovanja cen

A

Pricing strategy

Q

Demografska merila

A

Demographics

Q

Dostopnost storitve

A

Accessebility

Q

Trzenjska napaka

A

Marketing flop

Q

Vodja BZ

A

Brand manager

Q

Nalepka/znamka

A

Label

Q

Bonton

A

Etiquette

Q

Konkurent

A

Rival

Q

Ugodnosti

A

Benefits

Q

Prikladnost

A

Convenience

Q

Okolju prijazna embalaza

A

Environmentally friendly packaging

Q

Neposredno trzenje

A

Direct marketing

Q

Trajne dobrine

A

Durable goods

Q

Raziskava na terenu

A

Field research

Q

Brezplacni vzorci

A

Free samples

Q

Okoljevarstveno trzenje

A

Green marketing

Q

Siritev BZ

A

Brand extension

Q

Vodilna BZ

A

Brand leader

Q

Izdelki iz BZ

A

Branded goods

Q

Javna poraba

A

Public consumption

Q

Varstvo porabnikov

A

Consumer protection

Q

Kupna moc

A

Purchasing power

Q

Konkurencno oblikovanje cen

A

Competitive pricing

Q

Degustacija

A

Sampling

Q

Unovciti kupon

A

To redeem a coupon

Q

Izbiranje ciljnega trga

A

Market targeting

Q

Trzna raziskava

A

Marketing research

Q

Oglasevalska akcija

A

Advertising campaign

Q

Letal

A

Flyer

Q

Promocijsko darilo

A

Giveaway

Q

Spremljanje zadovoljstva kupca

A

Monitoring customer satisfaction

Q

Znamka visjega cenovnega razreda

A

Luxury brand

Q

Preseci pricakovanja

A

To exceed expectations