Advertising Flashcards
0
Q
Ziva oglasna tabla
A
Sandwich man
1
Q
Doseg oglasevanja
A
Advertising reach
2
Q
Masovni mediji
A
Mass media
3
Q
Doseci ciljne trge
A
To reach target markets
4
Q
Meriti ucinkovitost
A
To measure the impact
5
Q
Truni delez
A
Market share
6
Q
Oglas
A
Ad/advertisement
7
Q
Medijska pokritost
A
Media cover
8
Q
Reklama
A
Commercial
9
Q
Brosura
A
Brochure
10
Q
Oglas z osebnim priporocilom
A
Endorsement
11
Q
Oglasni pano
A
Billboard
12
Q
Pisec oglasov
A
Copywriter
13
Q
Besedilo oglasa
A
Copy
14
Q
Zvocna spremljava oglasa
A
Jingle
15
Q
Slogan
A
Slogan
16
Q
Logotip
A
Logo
17
Q
Cas najvecje gledanosti
A
Prime time
18
Q
Oglasevalska kampanja
A
Advertising campaign
19
Q
Ciljna skupina
A
Target audience
20
Q
Demonstracija izdelka
A
Product demonstration
21
Q
Sponzorstvo
A
Sponsorship
22
Q
Ujeto obcinstvo
A
Captive audience
23
Q
Poster
A
Poster
24
Pozicioniranje
Positioning
25
Podaljsanje pogodbe
Extend the contract
26
Opraviti promocijske nastope
Make promotional appearances
27
Zascititi svojo znamko
Protect their brands
28
Odpovedati pogodbo
Terminate the conctract
29
Priti na naslovnice
Make headlines
30
Cas oddajanja oglasa
Air time
31
TV-oglasi
TV commercials
32
Oglasevalec
Advertiser
33
Uspesnost oglasevanja
Advertising effectiveness
34
Vodja oglasevanja
Advertising director
35
Oglasno sporocilo
Advertising message
36
Oglasevalska tarifa
Advertising rate
37
Proracun za oglasevanje
Advertising budget
