Marketing

Question 1

The usage of advertising technologies must comply with 2 set of ruels:
- xxx which is aimed to protect the xxx interest of the consumers
-xxx aimed to secure the xxx of the data subject

They are strictly linked because marekting can be done xxx

If by doing marketing the first is violated than also the second because of article …

Question 2

E privacy directive 2002 focuses on 3 elements.:
- regulation xxx’s processing of personal data
- prevention of unsolicited xxx
- regulation of xxx to protect the xxx of user online

Question 3

What are cookies? xxx sent from websites and stored on … while …

In this matter xxx and xxx are complementary:
- xxx regulates the xxx and xxx
- xxx regulates xxx collected by xxx
Since they have different xxx they can’t be bundled.

Question 4

Types of cookies:
- xxx: necessary for using the website (eprivacy d: no obligation to xxx and xxx)
- non xxx cookies: used for purposes such as marketing which can be further divided into:
+ xxx party: placed by the website the user is visiting.
+ xxx party: placed by external domains.

Regarding non necessary cookies, according to eprivacy d and gdpr:
- obligation to xxx to the user (art 12, 13)
- xxx is required (art 5 eprivacy, 4-5-7 gdpr)

Question 5

What are cookie walls? Pop-ups which xxx or xxx the access of users to a website until he/she …

Is there a regulation about them? Different interpretations:
- some prohibit cookie walls because …
- some such as france allow it if 2 requirements are satisfied:
+ there is a … and … alternative to walled services/content;
+ the price is ….

Question 6

Direct marketing is direct xxx with customers to xxx with means such as xxx

It is regulated by xxx art 13 which has 3 main points:
- direct marketing is permitted if …
- the data subject has at any time the xxx and it must be xxx and xxx
- xxx information: in each message there should be xxx

Question 7

Targeted marketing is the usage of xxx in order to deliver xxx to xxx.

Usage of 1 party cookies require:
- consent for xxx and xxx non essential cookies
- user must be provided with …

If 3 party cookies than there should be a xxx consent

Question 8

Legitimate interest in marketing.
1) marketing is …
2) is there a … … … to process personal data?
3) Interests of the consumer are likely to override the interests of the controller if:
- processing is not … … by the data subject.
- processing would cause … harm to the data subject.

Question 9

Profiling is … … of personal data which … or … an individual’s behavior, preference or interest.

Article 22 states that the data subject has the right to not be … to decision based only on … which produces … or significantly affects the …
Exceptions:
- explicit consent
- necessary for the performance of a contract
- eu or national law

profiling may be based on 6.1.f if:
- no legal basis
- no significantly affects data subjects