marketing Flashcards

1
Q

vanter

A

to boastv

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2
Q

vendre avec insistance

A

to tout

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3
Q

faire un enorme battaga autour de le battage publicitaire

A

to hype (up) hype

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4
Q

une relance

A

a follow-up

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5
Q

attirer ant ctif

A

to attract attractive

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6
Q

persuader inciterqqn une incitation

A

to incite induce encourage sbdy an incentive

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7
Q

influencer

A

to influence

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8
Q

plaire a

A

to appeal to

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9
Q

un slogan

A

a slogan catchword

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10
Q

un refrain publi

A

a jingle

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11
Q

pretendre une promesse

A

to claim a claim

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12
Q

une devise un jeu de mot

A

a motto a pun

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13
Q

une legende

A

a caption

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14
Q

accrocheur

A

catcy eye-catching

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15
Q

novateur

A

innovative

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16
Q

creatif inventif imaginatif divertissant repetitif subliminal

A

creative inventive imaginative entertaining repetitive subliminal

17
Q

convaincant

A

convincing

18
Q

provocateur scandaleux choquant

A

provocative outrageous shocking

19
Q

tromper trompeur

A

to deceive deceptive/misleading

20
Q

omnipresent

A

ubiquitous

21
Q

une etude de marché

A

a market survey

22
Q

une campagne promo/publicitaire/

A

a sales drive an advertising campaign

23
Q

l’image de la marque les produits de marque

A

brand image banded goods

24
Q

dideliserles clients

A

consumer loyalty

25
Q

offre de lancement/d’essai/speciale

A

an introductory/trail/special offer

26
Q

sans pub

A

ad-free

27
Q

placement de produit

A

product placement

28
Q

le courier publicitaire

A

junk mail

29
Q

un journal gratuit

A

a give-away paper

30
Q

susciter l’interet

A

a arouse interest

31
Q

faire passer un message

A

to convey a message

32
Q

la pub mensongere

A

misleading advertising

33
Q

profil du consommateur

A

the consumer profile

34
Q

un echantillion rpztif

A

across section

35
Q

des placards/ espaces: agence pubklicitaires

A

display advertising: advertising space/ agency

36
Q

faire passer un message publi

A

to air a commercial

37
Q
A