marketing Flashcards
remeber keys on marketing
What are the 4 Ps of marketing?
Product, Price, Place, Promotion.
What are the stages of the product life cycle?
Introduction, growth, maturity, decline.
What is market segmentation?
Dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.
What are primary and secondary market research methods?
Primary research involves collecting new data; secondary research involves analyzing existing data.
What does SWOT stand for in business analysis?
Strengths, Weaknesses, Opportunities, Threats.
What is branding?
Creating a unique name, design, or symbol to identify a product and differentiate it from competitors.
What is a target market?
A specific group of consumers a business aims to reach with its products and marketing efforts.
What are some common advertising mediums?
Television, radio, print media, online ads, social media, billboards.
What is e-commerce?
Buying and selling of goods and services over the internet.
