Marketing

Question 1

attract

Answer 1

(of people, things, places, etc.) to pull or draw someone or something towards them, by the qualities they have, especially good ones
ex: These flowers are brightly coloured in order to attract butterflies.

Question 2

compare

Answer 2

to examine or look for the difference between two or more things
ex: If you compare house prices in the two areas, it’s quite amazing how different they are.

Question 3

examine

Answer 3

to look at or consider a person or thing carefully and in detail in order to discover something about them:
examine something for something
ex: Forensic scientists are examining the wreckage for clues about the cause of the explosion.

Question 4

competition

Answer 4

a situation in which someone is trying to win something or be more successful than someone else
ex: Competition for jobs is intense.

Question 5

intense

Answer 5

extreme and forceful or (of a feeling) very strong
ex:
intense cold/heat/hatred
an intense flavour/colour
He suddenly felt an intense pain in his back.

Question 6

consume

Answer 6

to use fuel, energy, time, or a product, especially in large amounts
ex: Our high living standards cause our current population to consume 25 percent of the world’s oil.

Question 7

convince

Answer 7

to persuade someone or make someone certain
convince someone of something
ex: He managed to convince the jury of his innocence.

Question 8

persuade

Answer 8

to make someone do or believe something by giving them a good reason to do it or by talking to that person and making them believe it
ex: If she doesn’t want to go, nothing you can say will persuade her.

Question 9

currently

Answer 9

at the present time

Question 10

fad

Answer 10

a style, activity, or interest that is very popular for a short period of time
ex: There was a fad for wearing ripped jeans a few years ago.

Question 11

inspiration

Answer 11

someone or something that gives you ideas for doing something
inspiration for: The golden autumn light provided the inspiration for the painting.
divine inspiration: He went to church, perhaps seeking divine inspiration.

Question 12

persuasion

Answer 12

the action of persuading someone or of being persuaded:
ex: It took a lot of persuasion to convince the committee of the advantages of the new plan.

Question 13

productive

Answer 13

resulting in or providing a large amount or supply of something
ex: In order to turn the deserts into fertile and productive land, engineers built an 800-mile canal.

Question 14

satisfaction

Answer 14

a pleasant feeling that you get when you receive something you wanted, or when you have done something you wanted to do:
ex: She looked at the finished painting with satisfaction.