marketing Flashcards

1
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7
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8
Q

Name 7 functions

A

Product service management
distribution
selling
marketing information management
financing
pricing
promotion

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9
Q

product service management

A

Assisting in the design & development of products and services that will meet the needs of consumers

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10
Q

Distribution

A

Determining the best methods to be used to help consumers locate and use products and services.

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11
Q

selling

A

Direct, personal communications with consumers in order to determine needs and satisfy those needs with products and services

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12
Q

Marketing information management

A

Obtaining and using market information for better decision making and marketing performance

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13
Q

financing

A

Budgeting for marketing activities, obtaining necessary money, and offering financial help to customers to purchase products or services

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14
Q

pricing

A

Creating and communicating the value of products and services to customers

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15
Q

promotion

A

Communication used to inform, persuade, or remind consumers about an organization’s products and services in order for them to locate, purchase and use those products and services

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16
Q

define marketing

A

The creation and maintenance of satisfying relationships.

17
Q

name for define marketing statements

A

creation
maintenance
satisfaction
exchange relationships

18
Q

creation

A

Marketing is involved from the very beginning as products and services are being developed

19
Q

maintenance

A

Marketing must continue to be used as long as business is operating

20
Q

Satisfaction

A

Satisfying both the business and consumer

21
Q

exchange relationships

A

any exchange where people are giving and receiving something of value

22
Q

elements of marketing concept 3 steps

A

1.Identify customers needs
2.Develop and market products or services
3.make profit

23
Q

marketing mix is what

A

product
price
place
promotion

24
Q

product

A

Products or services offered to a market by the business to satisfy consumer’s wants and needs

25
Q

price

A

The actual amount that customers pay for the product. Price aligns with economic and market conditions.

26
Q

Place/Distribution

A

Determining the best methods to be used in helping consumers locate, purchase, and use products and services of ann organnization.

27
Q
A