marketing Flashcards
Name 7 functions
Product service management
distribution
selling
marketing information management
financing
pricing
promotion
product service management
Assisting in the design & development of products and services that will meet the needs of consumers
Distribution
Determining the best methods to be used to help consumers locate and use products and services.
selling
Direct, personal communications with consumers in order to determine needs and satisfy those needs with products and services
Marketing information management
Obtaining and using market information for better decision making and marketing performance
financing
Budgeting for marketing activities, obtaining necessary money, and offering financial help to customers to purchase products or services
pricing
Creating and communicating the value of products and services to customers
promotion
Communication used to inform, persuade, or remind consumers about an organization’s products and services in order for them to locate, purchase and use those products and services
define marketing
The creation and maintenance of satisfying relationships.
name for define marketing statements
creation
maintenance
satisfaction
exchange relationships
creation
Marketing is involved from the very beginning as products and services are being developed
maintenance
Marketing must continue to be used as long as business is operating
Satisfaction
Satisfying both the business and consumer
exchange relationships
any exchange where people are giving and receiving something of value
elements of marketing concept 3 steps
1.Identify customers needs
2.Develop and market products or services
3.make profit
marketing mix is what
product
price
place
promotion
product
Products or services offered to a market by the business to satisfy consumer’s wants and needs
price
The actual amount that customers pay for the product. Price aligns with economic and market conditions.
Place/Distribution
Determining the best methods to be used in helping consumers locate, purchase, and use products and services of ann organnization.