marketing Flashcards
Name 7 functions
Product service management
distribution
selling
marketing information management
financing
pricing
promotion
product service management
Assisting in the design & development of products and services that will meet the needs of consumers
Distribution
Determining the best methods to be used to help consumers locate and use products and services.
selling
Direct, personal communications with consumers in order to determine needs and satisfy those needs with products and services
Marketing information management
Obtaining and using market information for better decision making and marketing performance
financing
Budgeting for marketing activities, obtaining necessary money, and offering financial help to customers to purchase products or services
pricing
Creating and communicating the value of products and services to customers
promotion
Communication used to inform, persuade, or remind consumers about an organization’s products and services in order for them to locate, purchase and use those products and services