Marketing

Question 1

Marketing

Answer 1

The art and science of finding prospects. The people who are actively interested in what you’re offering.

Question 2

Difference between Marketing and Sales

Answer 2

Marketing is about getting noticed. Sales is about closing.

Question 3

Rule #1 of Marketing

Answer 3

Your potential customer’s available attention is limited. The cardinal sin of marketing is to be boring.

Question 4

People are always perceptually filtering

Answer 4

Deciding what to pay attention to and not. You have to get around their filters.

Question 5

Receptivity

Answer 5

1. Is a measure of how open people are to your message (marketing).
   →It has two primary components: What and When.

Question 6

Message form

Answer 6

If the form of your message suggests that it was created just for the prospect, it is more likely to get their attention.
And the medium matters. Can’t expect to get noticed if you’re email is arriving in the spam folder.

Question 7

Point of Market Entry

Answer 7

1. Is highly sought after in the marketing world because of its value. If you’re an expecting parent, the first brands you come in contact with are ones that could influence and benchmark your purchase decisions related to baby stuff.

Question 8

Qualification

Answer 8

Is the process of determining whether a prospect is worth your time or not / will be a good customer. Customers who require more time, energy, attention, or risk than they’re worth to your bottom line shouldn’t be pursued or attracted in the first place.

Question 9

Remarkability

Answer 9

Is a measure of how remarkable something is. There is the word of mouth play and self-advertising model. How much does your product or marketing stick out? Being remarkable is the best way to attract attention.

Question 10

Marketing (2)

Answer 10

Marketing that communicates a desired end result of a purchase to a prospect is most effective when it focuses on a distinctive experience or emotion related to a Core Human Drive.

Question 11

Marketing activities

Answer 11

1. Should produce some visceral feeling of desire. Your job as a marketer isn’t to convince people to want what you’re offering: it’s to convince themselves that what you’re offering will help them get what they really desire.

Question 12

Addressability

Answer 12

Is a measure of how easily you can get in touch with people who might want what you’re offering. How addressable are different groups of prospects you’ve categorized?

Question 13

Framing

Answer 13

1. Is the act of emphasizing the details that are critically important while de-emphasizing things that aren’t, by either minimizing certain facts or leaving them out entirely.

Question 14

Permission is key!

Answer 14

Being able to solicit people’s permission to follow up or to market to them is valuable. It’s a key to making the most of a connection and following up.

Question 15

A hook

Answer 15

Is a single phrase or sentence that describes an offer’s primary benefit. Sometimes it’s a title or catch-phrase. examples used: TFerriss “The 4-Hour Workweek” and Apple’s iPod tagline: “1,000 songs in your pocket”

Question 16

Call To Action (CTA):

Answer 16

1. “If you want your prospects to take the next step that you’re encouraging, you need to tell them exactly what to do.”

“If you think you’re being too obvious, you’re doing it right”

Question 17

You can use a narrative to help you market.

Answer 17

People like “the Hero’s Journey” or a “monomyth”. (person goes on adventure, faces a crisis, comes out hero). People want to be heroes.

Question 18

Controversy

Answer 18

Can also help drive marketing as long as it’s legitimate and not defaming. Keep it civil.