Market Structures - Contestable markets Flashcards
How many firms are likely to exist in a contestable market?
Any number is possible
What are the products available to the consumer in a contestable market like?
Differentiated products are a key part of non-price competition
Are there significant barriers to entry in a contestable market?
No- in a contestable market entry and exit costs are low
How strong is the pricing power of firms in a contestable market?
Depends on the degree of actual competition and the threat of new competition
What is the potential to earn super normal profit in the long run like in a contestable market?
Low if the market is highly contestable- new firms may be able to enter and make supernormal profits
Are firms in a contestable market likely to be allocatively efficient?
Yes - the strength of competition is likely to encourage firms to price competitively
Are firms in a contestable market likely to be productively efficient?
Yes - high-competitive pressures likely to get firms to control their costs
Describe the likely rate of dynamic efficiency in contestable markets?
The rate of dynamic efficiency is likely to be high as firms have to innovate to outcompete rival firms.
How can firms in a contestable market try and discourage new firms from entering the market?
They can temporarily drop their prices so that they only make normal profit (break even).
What is a contestable market?
A contestable market exists when there is
freedom of entry and exit into an industry and there are limited or no sunk costs of production.