Market structures Flashcards
What are the characteristics of monopolistic competition?
Many buyers and sellers (small firms)
Slightly differentiated goods
Low barriers to entry and exit
Price makers
Non-prive competition
Short run position of incumbent firms diagrammatically in monopolistic comp
Long run position of incumbent firms diagrammatically in monopolistic comp
Efficiency performance of a monopolistic firm in long run
Allocative inefficiency
Productively inefficient
Dynamically inefficient
Why might monopolistic firms actually be dynamically efficient?
Firms re-invest short run supernormal profit or long run normal profit into business to stay ahead of rivals (non price comp that exists)
Is allocative inefficiency in monopolistic firms really that bad?
It seems not when compared to other markets like monopolies. Monopolistic firms have less price making ability so charge lower prices than those charged by monopolies so exploit consumers less. Product quality and service better.
Characteristics of a Monopoly market
One dominant firm in the market
Goods are differentiated
High barriers to entry and exit
Imperfect knowledge of market conditions
Firms are profit maximisers
Define pure monopoly
when a firm has 100% share of the market
Define a legal monopoly (monopoly power)
A firm has 25%+ market share in the market
What’s an example of a firm in the UK with huge market power
Durex 85% market share of the condom market
Monopoly diagram
Dead weight welfare loss of consumer surplus and producer surplus diagram for a monopoly
Societies welfare surplus at competitive outcomes
Draw an evaluative diagram to show why monopolies may actually be better than competitive outcomes
Why may monopoly outcomes be better than competitive outcomes ?
Larger firms, can exploit greater economies of scale than smaller competitive firms.
Cost of production lower for monopolies compared to competitive firms
Lower prices charged by monopolies
So monopolies may actually promote outcomes that benefit society.
What are the characteristics of an Oligopoly?
Few large dominant firms
High barriers to entry and exit
Differentiated goods
Interdependence
Profit maximisers
Non price competition
List 4 types of non price competition
Advertising
Loyalty cards
Branding
Quality of good and service
What are collusive oligopolies?
When firms agree and collude to set the price
What are non competitive Oligopolies?
When firms do not collude and instead compete with rivals using price competition
Real World Example of Oligopolies using price competition
In 1990s, Asda and Tescos price war on baked beans prices
Dropped prices viciously to £0.03 per tin
How do economists define an oligopoly?
Few dominant firms in a market with a high concentration ratio.
Max number of firms in the market is 7 with combined market share of more than 70%