Market Structure and Perfect Competition Flashcards
Perfect Competition
Demand = MR = Average Revenue = Price
-Firm does not need to lower price to sell one more unit of output
-Optimal point for firm is where MC = MR
-> Think of Marginal profit as MR(q) - MC(q) and that is based on variable costs so is either loss minimizing or profit maximizing
Profit
pi = (P-ATC) * Q
Shut down decision
Shut down when Variable cost is not covered
P < AVC
TR < VC
Two ways to measure PS
*note VC = area below MC curve
1) PS = area below price and above MC
-Profit = PS - FC
2) PS = TR - VC
*VC = q *AVC
Perfect Competition in the Long-Run
3 Key Points:
1) All costs are variable thus LR ATC = LR AVC, as all costs are variable in long run
2) Easy entry, easy exit
-Profit is driven to zero
-P = min ATC
3) LR industry supply curve is horizontal at minimum average cost
Long-Run Competitive Equilibrium
P =min ATC
-Profit pulls firms in and out which drives price back to minimum ATC as profits become more or less attractive to firms