Market Structure Flashcards
Factor that determine market structure
-number of firm + size
- degree of product differentiation
- bargaining power of firm to set price
- barriers to entry/exit the industry
- degree of non price competition
Perfect competition
Price takers that take the equilibrium market price
La demande fix les prix sur le marché
Characteristics perfect competition
- large number of firm
- Identical product
- Each firm is small relative to total market
- perfect elastic demand curve
- supply and demand determine market price
Équilibre long run
Market: D = S
Firm: p=mr=mc=atc
Monopoly characteristic
- firm faces downwards sloping demand curve
- firm has the power to set price
- high barriers to entry
- control over a resource needed to produce the product
- supported by gvt regulation or specific laws
But d’un monopole
Faire le plus de profit possible, PAS vente le + cher. Se créer au croisement de la courbe mc = mr
Calcul marginal and average revenu
TR = p x q
MR = delta TR/delta Q
AR = TR
Market price = MR = AR
Characteristic monopolistic competition
-product are differentiated
- large number of firms in industry
- low barriers to entry
- each firm has a market share
- collusion no possible
- relatively elastic demand, downward sloping
- firms compete on price, quality, marketing
- brand name, product innovation, marketing advertising
Oligopoly characteristics
- few firms in industry
- interdépendance: choix et décision d’une cie vont avoir un impact sur les choix et décisions des autres vies p/r à leur demander profit et prix
- product may be similar
- product may be differentiated
- product are often good substitutes for each other
-significant barriers to entry
Collusion. Vs perfect competition
Interdépendant décisions in oligopoly markets determine profit
Many possible outcomes range between:
Perfect collusion to maximize total profit
Perfect competition for zero economic profits
N-firm concentration ratio
Sum % market shares de N largest firm in an industry
Market share = firms sales/total market sales
Lower ration = competitive market
Higher ratio= oligopoly
Désavantage: ignore barriers to entry, épargné par les fusions
Herfindahl-hirschman index (HHI)
Sum of squared market share of N largest firm in the market
0,1 a 0,18 = moderately competitive
0,18+ = uncompetitive market
:) = more sensitive to mergers than n-firm ratio, widely used by regulators
:( = ignores barriers to entry, ignore demand elasticity
HHI example
4 firm HHI: 0,25 ^2 + 0,15^2 + 0,15^2 + 0,1^2 = 0,1175