Market Sizing Flashcards
EU population
450Mn
Chase number of clients
80Mn in US
IB number of clients
8,000
Commercial Banking number of clients
30,000 middle-market clients
Number of middle market businesses in the US
200,000 middle market companies employing nearly 50M ppl
Number of large corporations in the US
20,000
Number of total business in the US
33Mn
Breakdown of business types within the US
Total Businesses: The U.S. has approximately 33.2 million businesses.
Sole Proprietorships (smallest, most common business form; often freelancers, contractors): 23 million
S Corporations and Partnerships (Pass-through entities for tax purposes): 7.4 million
C Corporations (traditional companies incl. many public companies): 1.7 million
Large Corporations: 20,000 large corporations (with 500 or more employees) - this figure is included within the 1.7M
Mexico Population
130Mn
Population of Canada
40Mn
Typical number of rooms for a hotel
200 if midscale to resort
100 if budget
Occupancy rate global average
60-70%
If tourism and business travel infrastructure is similar to mid-sized developed markets, maybe there’s x hotel room per x people.
1 hotel room per 300 people
If tourism and business travel infrastructure is similar to mid-sized developed markets, maybe there’s x hotel room per x people.
1 per 300
Population breakdown by age buckets
Ages 0-19: Approximately 20% of the total population.
Ages 20-39: Approximately 30%
Ages 40-59: Approximately 30%.
Ages 60-79: Approximately 15%.
Ages 80 and above: Approximately 5%.
Behavioral segmentation
Never 25%
Occasionally 50%
Regularly 25%
and then say which one you belong to and add a quantity
Average sq footage of a house
2500
Average
16,000
Number of commercial buildings in US
6Mn
Number of apartment buildings in US
5Mn
Population CA
40Mn
Population NYC vs NY state
9Mn vs 20Mn for state
Homeowners vs. apartment dwellers
2/3 or 66% in HH
1/3 or 33% in apartments
Percent of population in urban vs rural
80 vs 20
Percent of U.S. population that’s an adult vs minor
80% vs 20%
Approx value of work hours per year
2000 because 50x40
Approx value of working days per year
250 because 50 weeks/ year x 5 working days / week
Average credit card transaction size
100 USD
Average credit card balance in US per year
Average spending per credit card per year in united states
unpaid balance = 7,000
spend = 5k
Average credit card annual fee
100
Average credit card late fee
8 dollar cap in 2024 but previously 30
Average number of times late fee incurred
220 / 30 is roughly 7 per year
Average late fees incurred per year on CCs
56 because 8 x 7 or we can round up to 60
Number of CCs in circulation
750M
250M ppl x 3 cards per person
US credit card market’s revenue in US
160 billion
Average percent of CC users that carry a balance and pay interest
50%
Average annual percentage rate for interest on CCs
23% APR collected monthly, so 23% / 12 is around 2%
Primary sources of revenue for CCs
Interchange fees
Interest income
Annual fees
Late payment fees
KKKK
1 B
K K K K K
1 T
KKK
1 M
2023 US GDP
28T
Consumer spending is what percent of GDP?
70%
For gut checking, issuer revenue is about x% of total CC transaction spend per year
3-4%
Average amount in savings account
8k
Average amount in checking account
3k
Average person saves how much of their income?
5-10% so around 3-6k of their 60k job for average American
Median savings account balance
8000
Median checking account balance
3000
% of adults with personal loan
10% so 25M in total in US
If the interviewer says “consumer banking”, they likely mean…
If they say “retail banking”, they may want a broader view that includes…
If the interviewer says “consumer banking”, they likely mean checking, savings, and personal loans for individuals only.
If they say “retail banking”, they may want a broader view that includes mortgages, credit cards, and maybe even small business accounts.
Total outstanding mortgage debt in the U.S.
12.3T
