Market Size, Growth And Share Flashcards
0
Q
Market growth
A
–The measurement in the change of the market size
1
Q
Market share
A
The proportion of a total market accounted for by one company or product
2
Q
Market size
A
–The measurement of the size of the total market, either expressed in terms of the value of sales (in currency) or the volume of sales (units)
3
Q
Market growth rate equation
A
(Change in size/original market size) x100
4
Q
Market share equation
A
Market share = (the product sales/total market sales) x100
