Market Segmentation Flashcards
1
Q
What is Geographic Segmentation?
A
When a business changes what they do and what they sell depending on what the people want in a specific location.
2
Q
What is Demographic Segmentation?
A
Advertising, producing and selling a product based upon the target age of a the consumer.
3
Q
What is Ethnic Segmentation?
A
Aiming a product and different groups of people, regarding their race.
4
Q
What is Income Segmentation?
A
When a product is aimed at people with different levels of income.
5
Q
What is Life-Cycle Segmentation?
A
When a product is aimed at groups of people (families) in different stages of the life cycle.
Young + Single
Young + Couple
Full nest (family with children)
Empty Nest (family but children left home)
Older + Single (partner death)
