Market Research Flashcards
1
Q
Bias
A
Factor that causes research findings to be unrepresentative of whole population.
2
Q
Primary Research
A
Finding information first-hand.
3
Q
Secondary Research
A
Finding information that already exits/ has been gathered . E.g internet/ government.
4
Q
Sample Size
A
Number of people interviewed. Large enough to give confidence that the findings are representative of whole population.
5
Q
Sampling Method
A
The approach chosen to select the right people to take part, e.g quota, random, stratified.
6
Q
Standard Deviation
A
Findings tend to form a bell-shaped curve on a graph. Relating to mean.
