Market Research Flashcards
What does the target group depend on?
lifestyle hobbies gender age job amount of money
what do you want to find out from market research?
what job or hobbies do they have?
what age bracket are they?
are they male or female?
why is market research useful when developing a product?
gives you extra infomation
makes sure the interviewee fits your target market
give 3 examples of further question
what to they want that existing products don’t have?
what’s their price? - AFFECTS YOUR BUDGET
do they already buy the kind of product you’re developing?
what are 2 advantages of open questions?
provide details and opinions
gain valuble infomation
what are 2 disadvantages of open questions?
no set answers - HARDER TO DRAW CONCLUSIONS
takes a long time
give an advantage of closed questions
clear results - LIMITED NO. OF POSSIBLE ANSWERS
what do closed questions consist of ?
mulitple choice questions
yes/no questions
what are questionnaires?
forms for people to fill in
what are interviews?
face-to-face conversations
what do focus groups provide?
deep level of feedback
what can ICT be used for?
research
analysis
to present information
give 3 advantages of interviews
extra information - detailed explanations
more ideas for your product
more detailed than questionnaires
give 3 disadvantages of interviews
more difficult to analyse
hard to compare opinions
conversations vary between people
what are the 3 advantages of RECORDING an interview?
audio can be analysed at a later date
visual- body language can help interpret answers
person doesn’t need to stop interview to take notes
