Market Research Flashcards
0
Q
What is a questionnaire an example of?
A
Primary data.
1
Q
What two types of market research are there?
A
Primary and secondary.
2
Q
What is primary research?
A
Primary research is research you have carried out yourself.
3
Q
What is secondary research?
A
Secondary research is data from other people’s primary.
4
Q
What is an example of secondary?
A
Internet sites, newspapers, government statistics, market reports.
5
Q
Which is better primary or secondary and why?
A
Primary because it’s more accurate, it’s up to date and has direct customer contact.
6
Q
What is qualitative data?
A
Detailed date such as an interview.
7
Q
What is quantitive data?
A
Data which is specialised to gain a number or figure.
