Market Mapping Flashcards
0
Q
Why do business need to analysis customer buying habits?
A
Because these customers are potential buyers so that the business can carry out primary research to interest them.
1
Q
What is market mapping?
A
Market mapping enables businesses to view gaps in the market and position their own products.
2
Q
What is market segments?
A
Market segments are groups of people who have similar buying habits.
3
Q
Why is market mapping important to businesses?
A
To identify competition and gaps in the market.
