Market research Flashcards
1
Q
Primary market research
A
Collecting new information or data for a specific purpose.
Surveys and questionnaires, interviews, focus groups, observations, test marketing.
2
Q
Secondary market research
A
Using existing information originally collected for a different purpose.
Sales records, articles, trade organizations journals, government statistics, market research reports, market research agencies.
3
Q
Presenting results
A
Tables, bar charts, pie charts, graphs.
