market research Flashcards
1
Q
marketing research
A
collection + analysis of data and info to inform a business about its market
1
Q
primary market research
A
first hand data that didnt exist before
2
Q
secondary market research
A
already been undertaken by another organisation
3
Q
examples of primary research
A
- surveys/questionnaries
- interviews
- focus groups
- observations
4
Q
examples of secondary research
A
- academic organisations (uni)
- newspapers/magazines
- internet
5
Q
quantitative data
A
statistical data about peoples behaviours
6
Q
qualitative data
A
non - statistical info that gives in - depth insight for the buying habits of consumers
7
Q
A
