7ps

Question 1

product

Answer 1

goods/services firm provides

Question 2

7ps

Answer 2

product
promotion
price
place
people
process
physical evidence

Question 3

promotion

Answer 3

activities designed to communicate with the market to increase visibility /sale of product

e.g. branding, advertising

Question 4

price

Answer 4

amount of money customer has to pay to receive good/service

Question 5

place

Answer 5

physical location where a product is available as well as the distribution channel it has travelled through to get from the manufacturer to consumer

Question 6

people

Answer 6

employees involved in dealing with customers before, during and after a sale

Question 7

process

Answer 7

steps a customer goes through to compete a transaction

Question 8

physical environment

Answer 8

design + features of the place where a transaction takes place

Question 9

ways of promotion

Answer 9

advertising
branding
sponsership

Question 10

strategies of promotion

Answer 10

social media
billboards
influences
samples
sales

Question 11

strategies to price a product

Answer 11

market research
competitors prices
state of economy