Market research

Question 1

What is an example of Quantitative Primary research

Answer 1

Questionnaire

Question 2

What is an example of Quantitative Secondary research

Answer 2

Quantitative archives (ONS)

Question 3

What is an example of Qualitative Primary research

Answer 3

Interview

Question 4

What is an example of Qualitative Secondary research

Answer 4

Qualitative archives (recorded interviews)

Question 5

What is syndicated research

Answer 5

Collects information without a specific research problem

Question 6

What is custom research

Answer 6

Collects data for a specific problem

Question 7

What is customer acquisition

Answer 7

Using demographic and purchasing info gathered from internal company data to pitch relevant offers to non-customers

Question 8

What is customer retention

Answer 8

Making special offers for existing customers so they return

Question 9

What is customer abandonment

Answer 9

Removing the wrong type of customers, known as ‘unwanted brand associations’

Question 10

What is market basket analysis

Answer 10

Promotional strategies based on the interrelation of products