Market research Flashcards

1
Q

What is an example of Quantitative Primary research

A

Questionnaire

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2
Q

What is an example of Quantitative Secondary research

A

Quantitative archives (ONS)

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3
Q

What is an example of Qualitative Primary research

A

Interview

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4
Q

What is an example of Qualitative Secondary research

A

Qualitative archives (recorded interviews)

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5
Q

What is syndicated research

A

Collects information without a specific research problem

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6
Q

What is custom research

A

Collects data for a specific problem

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7
Q

What is customer acquisition

A

Using demographic and purchasing info gathered from internal company data to pitch relevant offers to non-customers

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8
Q

What is customer retention

A

Making special offers for existing customers so they return

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9
Q

What is customer abandonment

A

Removing the wrong type of customers, known as ‘unwanted brand associations’

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10
Q

What is market basket analysis

A

Promotional strategies based on the interrelation of products

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