Market research Flashcards
What is an example of Quantitative Primary research
Questionnaire
What is an example of Quantitative Secondary research
Quantitative archives (ONS)
What is an example of Qualitative Primary research
Interview
What is an example of Qualitative Secondary research
Qualitative archives (recorded interviews)
What is syndicated research
Collects information without a specific research problem
What is custom research
Collects data for a specific problem
What is customer acquisition
Using demographic and purchasing info gathered from internal company data to pitch relevant offers to non-customers
What is customer retention
Making special offers for existing customers so they return
What is customer abandonment
Removing the wrong type of customers, known as ‘unwanted brand associations’
What is market basket analysis
Promotional strategies based on the interrelation of products