History of marketing

Question 1

Production era (1900 - ?)

Answer 1

1920

Question 2

Why was there no need for marketing in the Production Era?

Answer 2

As there was a lack of choice consumers bought the only available product

Question 3

Sales Era (1920 - ?)

Answer 3

1950

Question 4

Why was it hard to sell in the sales era?

Answer 4

As availability exceeded demand

Question 5

Relationship era (1950 - ?)

Answer 5

1980

Question 6

Why did sellers create relationships in the relationship era?

Answer 6

So that customers returned

Question 7

Triple Bottom Line (? - PRESENT DAY)

Answer 7

1980

Question 8

What are the 3 bottom lines of the Triple Bottom Era?

Answer 8

Financial, social and environmental concerns all of equal focus