Market Needs Analysis and Forecasting

Question 1

MARKET NEEDS ANALYSIS

Answer 1

DETERMINING WHETHER THE CONCEPT DEMONSTRATES SUPERIOR ABILITY!!!!!!!!! OVER CURRENT SOLUTIONS TO MEET A TARGET MARKET

Question 2

OBJECTIVES OF MNA (3)

Answer 2

I D E - IDY- INSKTEADY

IDENTIFY a potential market
ESTIMATE the market size
DETERMINE preliminary value of product

Question 3

A MARKET SURVEY HAS A?

Answer 3

QUESTIONNAIRE

Question 4

CONTENT OF QUESTIONNAIRE

Answer 4

FEATURES OF YOUR PRODUCT

EXPECTED PRICE BASED ON THE FEATURES

PROMOTIONAL STRATEGIES

DISTRIBUTIONAL STRATEGIES

Question 5

FINANCIAL FORECASTING

Answer 5

IT PREDICTS THE FIRM’S RESULTS OF OPS AND OVERALL FINANCIAL POSITION FOR A GIVEN PERIOD OF TIME

Question 6

FINANCIAL FORECASTING HAS THE BASIS OF BOTH ____ INFORMATION AND ASSUMPTIONS ABOUT THE NEAR FUTURE

Answer 6

HISTORICAL

Question 7

FINANCIAL FORECASTING ASSUMPTIONS (2)

Answer 7

ESTIMATING FUTURE SALES GROWTH

COST OF INTERVENTIONS AMONG SALES

Question 8

A financial forecast tries to predict what your business will look like (financially) in the future.

Answer 8

TRUE

Question 9

COST OF GOODS SOLD

-cost of acquiring or manufacturing the products a company sells

Answer 9

TRUE

Question 10

PROJECTED INCOME STATEMENT

• shows profits and losses for a specific period

Answer 10

TRUE

Question 11

SALES BUDGET

• projected amount of units a company anticipates selling in a period of time and the revenue it could earn.

Answer 11

TRUE

Question 12

Y